The Support Our Troops program ensures that Canadian Armed Forces members, both serving and retired, and their families, are equipped to overcome the unique challenges of military life.
This concept was born from the idea of visually representing the often intangible world of “Our Troops”, the simple but iconic design communicates the breadth and diversity of the people who benefit from the Support Our Troops program.
The strength and resilience of our military families is set as the cornerstone of the Support Our Troops visual identity. On it rest the 3 branches of the Canadian Armed Forces [Army, Navy, and Air Force].