Intense Cycles
Situation
Intense Cycles has a long-standing reputation in the mountain bike world, with a wide range of products built for different riding styles and skill levels. As the lineup grew, it became harder for riders to confidently choose the right bike for their specific needs.
The Challenge
The challenge was simplifying a complex decision. Riders needed guidance, but not in a way that felt overwhelming or technical. The experience had to translate multiple variables like riding style, size, weight, and gender into a clear path, helping users quickly narrow down options while maintaining confidence in their choice. At the same time, it needed to support conversion by reducing hesitation and uncertainty.
What Was Done
I designed an intuitive, step-by-step interface that guides users through a simple and highly visual selection process. The experience breaks down key inputs into manageable decisions, progressively narrowing the product set to surface the most relevant bikes. The result is a clear, user-friendly tool that helps riders find the right fit quickly, improving both usability and confidence in the purchase decision.
