Cadets Canada
My role: Creative Director and co-founder, BlackCherry Digital Media. Led creative and art direction across the interactive course, video, and print program for the Department of National Defence.
Situation
The Department of National Defence needed to replace and modernize the Cadet Harassment and Abuse Prevention Program (CHAP). The goal was to create a new program, Positive Social Relations for Youth, that better reflected current standards and supported cadets across Canada in both official languages.
The Challenge
This was a sensitive and high-responsibility project. The content needed to address serious topics with clarity and care, while remaining accessible and engaging for a youth audience. It also required translating over three years of research into a structured learning experience, ensuring consistency across English and French, and aligning with multiple stakeholders within a government environment.
What I did
I led the creative and art direction across both the interactive course and supporting print materials. This included shaping the overall visual approach, guiding the development of live-action video content, and ensuring consistency across digital and physical touchpoints. The experience was designed to make complex and sensitive material clear and approachable, while maintaining engagement for a younger audience. The result is a cohesive program that supports understanding and can be delivered consistently across training environments.
